Washington state has the most upside down tax code in the nation.

Balance Our Tax Code is a coalition made up of more than 80 labor unions, non-profits, immigrant rights advocates, human service providers, housing advocates and activists. Together, they work to educate, advocate, shape public opinion, and pass laws until Washington has a tax code that supports a way of life that works for all of us, not just the wealthy few. I support BOTC year round for all their multimedia needs. In 2020, I updated their banding materials from a single jpeg logo file, to an expanded color palette that would support the many different social media toolkit assets I have made for them over the years, updated their logo and typeface, and created website assets and branded messaging guides. Through our ongoing relationship I have been able to take random ideas thrown out in brainstorms, catch the spark of the idea and bring it to life in really fun ways.

Much of the online organizing that BOTC does during WA legislation session is on social media using the hashtag #WALeg (short for WA legislators) to engage with legislators during session. In a strategizing meeting, my director was going over the bills we wanted to get passed that year and was wondering out loud how to tell, “Hey WAleg, it’s time to pass a Capitol Gains tax etc…” and I said, “Let’s do just that, I can design a logo that says Hey WALeg playing off the hashtag, animate it, make an Instagram sticker so everyone in the coalition can use it.” They loved the idea and we ran with it.

Socail Media Campaign

With the animated logo, and a series of “Hey WALeg, its time to…” messages, I created a social media kit, including the graphics below, Instagram Stickers, and a handful of other plug and play templates and graphics that our coalition partners could use through out the 2021 session.